National Running Show Intersport Zone Track

The organisers of The National Running Show have announced Intersport as Sports Retail Partner for The National Running Show Birmingham taking place on 25th-26th January 2020.

IntersportIntersport returns for the second consecutive year to this award-winning event and will once again be showcasing a number of key running brands to the many thousands of visitors expected at the NEC in the new year.

Intersport is well known among runners for offering an extensive range of running equipment and apparel coupled with expert advice and high-quality customer service. The global sports retailer will be bringing plenty of exciting retail opportunities to the show, including the latest products from top running brands plus a number of product launches and special edition releases. The Intersport zone at the 2019 event was highly popular and their presence at the 2020 event will give runners another fantastic chance to try out new gear, chat to the experts and purchase the very best footwear, clothing and accessories for their needs.

Intersport will also sponsor Ask the Experts, The Running Skills Theatre and the new All Terrain Track at the show.

Intersport Zone The National Running ShowIntersport’s role as Sports Retail Partner extends to The National Running Show London, which takes place for the first time on 13th-14th June 2020 at the Business Design Centre. The partnership was confirmed at the launch event for the London show in June, and it promises to be another exciting date in the diary for runners of all abilities and interests.

The National Running Show is the UK’s biggest independent running exhibition and more than 55,000 visitor ticket registrations are expected for the 2020 show in Birmingham. The event will once more bring together runners, sports brands, retailers, nutrition experts, race organisers, communities and expert speakers for a weekend-long celebration of running.

Mike Seaman, Director of Raccoon Events, commented:We are delighted to confirm that Intersport will be joining us as Sports Retail Partner at The National Running Show 2020. The Intersport area in 2019 was a huge success and their presence at the 2020 event will once more bring runners a superb choice of products, expert advice about all things running and the reassurance that they will come away with the right products for their needs. Those coming to our inaugural event in London next summer can look forward to another first-class Intersport area. We cannot wait to welcome everyone to The National Running Show in both Birmingham and London next year.” 

Susan Herbert, Head of Marketing at Intersport UK & Ireland, added, “We are thrilled to be returning to The National Running Show in 2020 as Sports Retail Partner. Just as in our stores across the country, we love to chat to runners to help them choose the right products in order to reach their goals – wherever they are on their running journey. We will be bringing our biggest and best range of products and feature areas to The National Running Show 2020 and very much look forward to meeting everyone in Birmingham in January and then in London in June.”

The third edition of The National Running Show in Birmingham takes place on 25th-26th January 2020. Tickets cost £10 for both days and are available at

The National Running Show London takes place on 13th-14th June 2020. Tickets are currently free at

The National Running Show B2B Networking Dinner takes place at 7pm on Saturday 25th January. Go to for information and tickets.


The National Running Show 2020