James White Drinks, the company behind the popular Beet It Organic drink and Beet It Sport nitrate supplements will be attending the Show as exhibitors, and (we hope!) bringing along some delicious samples of their beetroot-based drinks! Established in 2005, they have a range of food and drinks ideal for people leading an active life, including Beet It Sport Shot, Beet It Sport Bar, and Beet It Sport Nitrate 3000. Their slogan “Beet your personal best” is a testament to both their sports drinks and their ability to make puns!

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