For more than 100 years, New Balance has worked to move the world around us. Because we believe in one simple truth: we were born to move.

At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle.

Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high-level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity.

New Balance’s core values and guiding principles have been defined over the years as a brand committed to supporting fitness, health and wellbeing. New Balance has also been shaped by the inspirational spirit of running and the runners who reflect their commitment to supporting local communities and championing charitable causes. In 2018 New Balance were proud to announce their sponsorship with Virgin Money London Marathon and honoured to work in collaboration to promote active behaviour that allows everyone, especially young people, to achieve happier, healthier and more rewarding lifestyles.

The New Balance team will be on hand at the show to trial their latest products and offer product and training advise.

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